Using Facebook for your psychotherapy or healing business or private practice

This is a good, concise article on how to use Facebook for your business. Key point: Facebook requires that accounts be associated with a human name, not a personal name. However, you can create a "fan page" for anything -- including your business.

http://socialmediaandyourbusiness.blogspot.com/2009/04/how-to-use-facebook-for-business-social.html